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Who is Anthony?

Anthony Sosnick (yes, he’s real!)—a man who was a frustrated consumer himself, recognized the lack of quality prestige grooming products for men. Although Anthony’s background was in developing entertainment venues and commercial real estate, his heart was set on turning the grooming industry around. He embarked on a mission to create the highest quality, premium products on the market. Anthony Brands was founded in 2000, and is now a leading personal care company that develops products catering to men and women’s grooming needs.

The Anthony Story

Truman was a haberdasher before his career, Tom Clancy was an insurance salesman… Anthony Sosnick was a real-estate developer. Some people take a while to find their niche, but when they do, they come in with a bang. Anthony, founder of Anthony Brands, spent a decade at REDICO, a national real estate development firm. As partner and vice president, Sosnick was a key player in expanding sports and entertainment venues and commercial real estate throughout the United States. Armed with his savvy business sense, invaluable work experience, and fiery entrepreneurial spirit, Anthony boldly ventured into the personal care arena. As a grooming-conscious consumer, he searched endlessly for a full collection of men’s products in a market geared towards women. Dismayed by the lack of choices, he set out to personally deliver a head-to-toe men’s grooming line for the modern man. In his personal time, Anthony is very involved with Facing History and Ourselves — an international educational and professional development organization whose mission is to engage students of diverse backgrounds in an examination of racism, prejudice, and antisemitism in order to promote the development of a more humane and informed citizenry. Anthony is also an amateur musician and founding member of Guitar Mash. He’s an avid art collector with an impressive collection. The walls of his SoHo loft are adorned with major artists from the sixties to the present, including Jasper Johns, Andy Warhol, and Jeff Koons. Sosnick is a true leader and innovator in today’s grooming industry, creating and pioneering brands that set the standard for perfection for men and women.

Blue Sea Kelp Body Scrub

Deep cleaning formula that will rejuvenate your skin and prepare it to absorb moisture. Eliminates rough, flaky patches and polishes your body, leaving a smooth and even surface. Use 2-3 times a week for best results. Scrubbing should be a once a week ritual in which one can take pride in shedding off the past, literally. The Blue Sea Kelp Body Scrub is a refreshing exfoliater that cleanses your skin while leaving it smooth and hydrated.