The O'Douds Story
O’Douds began when founder Clayton Douds started a simple search for quality, well-sourced grooming products. Unable to find such products in the market, Clayton began making them as a hobby. Clayton’s hobby quickly became a passion, and in February 2014 O’Douds launched its first product, traditional pomade. Interest in the pomade soon outpaced hobby-level production, and within the first year O’Douds grew from a small Etsy store to a full-time business. In 2015, the O’Douds team moved to Brooklyn, where they continue to improve and build upon their range of products.
Their goal is continual evolution and improvement, never losing sight of their original mission: to make products that are good for you and good for others. This means that they research every ingredient extensively to ensure that it will both perform well and benefit you. After they choose their ingredients, they look for the most sustainable and responsible sources. To the best of their abilities, they vow to not support or associate with manufacturers who have poor labor conditions or contribute to the growing environmental crisis. Supply chains are often hidden, but they research where each ingredient comes from and who works with it before it comes into their shop.
Their guiding principle is responsible growth. Though growth can often tempt compromise, O’Douds is committed to using the resources that come with growth to further improve the quality of their products, ingredients, and sourcing. The O’Douds team takes its commitment to its values and customers seriously: 'We will never settle for “good enough.” Our promise to you is to continually strive to provide you with the best-performing, most well-sourced products that we can create'.