It’s 1948: a small Florentine laboratory is experimenting on formulas that work, studying new products. It’s a time of innovation and change, a time to trust in the future and in a small business that they want to grow. This was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy: it was first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change.
The Proraso labs create products that stand the test of time, defy passing trends and become classics. Over time, their formulas, based on natural and trusted ingredients, are enriched and improved, their packaging is refreshed and new product lines win over new admirers. But the underlying principle remains that was defined by Piero Martelli and later by his son Ludovico: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.
Proraso Expo in Italy
The products by Proraso, all of a professional quality, are rich in natural vegetable extracts, are without artificial colours and are dermatololgically tested.
The raw materials used are always of the best quality so that the performance and characteristics of the products remain unaltered.
Different skin types, different length beards textures, different men.
Proraso Refresh Pre & After Shave Cream
Proraso Pre & After Shave Cream can be used before and after the shave to soothe and protect the skin. Eucalyptus oil soothes you while menthol gives a pleasant feeling of freshness. Proraso pre & aftershave prepares your skin surface for the ultimate smooth shave. Thus creating an easier & faster shave making life just that little bit easier for the busy man. The smoothness of the shave has other benefits as well, less skin irritation and your razor will remain sharper longer. Contains no parabens, silicons, mineral oils or animal ingredients. Vegan.